Nithida Nithivasin

Chief Investment Officer, Narai Hospitality Group

Nithida Nithivasin is a hospitality and investment executive with over 16 years of experience in launching and scaling new brand platforms, driving mergers and acquisitions, leading greenfield and conversion developments, repositioning assets, and overseeing asset management. Her career began in investment banking, where she specialised in debt restructuring and M&A, before transitioning to hospitality.

Since joining NHG, She led the greenfield development of a full-service resort in Phuket. She also launched the company’s hospitality and investment division in Europe, laying the foundation for what is now a comprehensive platform involving acquisitions, hotel asset repositioning, and the establishment of an asset management division.

Under her leadership, she scaled the Lub d affordable lifestyle brand from 100 keys to 1,000 across Thailand, Cambodia, the Philippines, and Japan. She also founded the Marasca brand, entering the casual luxury market with two assets in Thailand. This  experience has helped  her develop deep expertise in brand development and operational expansion.