Ben Gregoire

Founder & Principal, LEVELS

Ben Gregoire is the Founder and Principal of LEVELS, a hospitality creative agency specialising in food and beverage strategy, concept development and brand positioning for hotels and mixed-use developments across Asia and the Middle East. With nearly two decades of international experience spanning operations, and hospitality consulting, he has advised leading global hospitality brands including Marriott, IHG, Hyatt and Emirates Airlines on creating commercially successful dining and lifestyle destinations.

Originally from Vancouver and now based in Kuala Lumpur, Ben is passionate about transforming local culture, history and storytelling into distinctive guest experiences that strengthen both brand identity and asset value. His work focuses on helping owners and developers move beyond conventional luxury to create hospitality concepts that are memorable, authentic and commercially resilient.